A 40 page catalog promoting social-emotional toys, products, and books. This design was a new direction for the annual catalog. My manager knew the general layout she had in mind, and I was provided with only a rough sketch of a sample layout, and took over everything else from there.

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I wanted softness, calmness, and serenity. Pastels were chosen for the color palette, and I found some very cute and somewhat playful artwork on Shutterstock to use for splashes of character throughout, as well as watercolor graphics to tie into each spread's theme. Fonts were chosen to create emphasis and set the tone.