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catalog design & production
These annual catalogs were 480+ pages, going from a literal cut & paste to print within 4 months. I conceptualized the yearly design themes and elements, incorporating them throughout the catalog to span over 10 sections. I also developed how to maintain consistency between 100+ diverse brands while still showcasing each brand's identity.
While designing my share of layouts, I also oversaw production between the graphics department (consisting of 2-3 additional designers) and marketing department to keep everything on schedule.
make over 300 brands mesh with overall company catalog branding
9" x 10.875", full color, 484 pgs.
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