These annual catalogs were 480+ pages, going from literal cut and paste to print in just four months. I conceptualized the yearly design themes and elements, then carried them throughout the catalog across more than 10 sections. I also developed a system for maintaining consistency across 100+ diverse brands while still giving each one room to showcase its own identity.

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Along with designing my share of the layouts, I oversaw production between the graphics department (which included 2–3 additional designers) and the marketing department to keep everything moving and on schedule.

project requirements

find a way to make over 300 different brands mesh with overall company branding

specs

9" x 10.875", full color, 484 pgs.