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UC CATALOG MOCKUP.png
annual catalog
catalog design & production
CATALOG DESIGN

These annual catalogs were 480+ pages, going from a literal cut & paste to print within 4 months. I conceptualized the yearly design themes and elements, incorporating them throughout the catalog to span over 10 sections. I also developed how to maintain consistency between 100+ diverse brands while still showcasing each brand's identity.

 

While designing my share of layouts, I also oversaw production between the graphics department (consisting of 2-3 additional designers) and marketing department to keep everything on schedule.

project requirements

find a way to make over 300 different brands mesh with overall company branding

specs

9" x 10.875", full color, 484 pgs.

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