catalog design & production
Mini catalogs were provided to me as an Excel spreadsheet with a headline and list of products to show on that spread. I had to concept the entire catalog with a turn-aroud of 10 days, while also juggling all of my other assigned jobs.
For this mini catalog, I opted for a classic red, black, and white color theme, and used geometrical elements such as triangles, diamonds, and diagonal shapes for a modern feel.
This catalog was complete in 4 days, well under the 10 day deadline I was given. I took the excess deadline time to perfect and tweak, which resulted in only one round of edits.
edgy, trendy, romantical
6" x 10.5", full color, 24 pgs.