Several years ago, I created the first reimagined version of Kaplan’s social–emotional catalog, introducing a new style the company had never used before. Over time, subsequent versions lost some of the punch and charm of that original design, and I was asked to return to recapture what made it so successful. The result was this 36-page catalog, built with Kaplan’s brand colors, fonts, and signature design elements such as blobs and shapes. I had full creative control over the entire layout and color placement, and worked closely with the art director and president to refine the details and bring the project to completion.