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nerdy girl success
branding & identity design
pro bono
BRANDING

Through Taproot, I was chosen to do pro bono branding work for Nerdy Girl Success, an international nonprofit based in Texas that prepares teenage girls to become future leaders by offering career & leadership summits, high school clubs, mentorships, and career prep programs in business, politics, the arts, and more. Their teen advisory board felt their current look was "old and grandmotherly", so I was tasked with giving this brand a complete overhaul.

With a name like "Nerdy Girl", the logo and branding needed to utilize that playful attitude and young vibe. I used the glasses element as a playful icon throughout their branding items, which makes them instantly recognizable and sets the tone for this organization's marketing. Even though I was only tasked with branding elements such as logo and colors, I expanded on this to include future expansion items such as notebooks and apparel. Once branding was finalized, I organized this nonprofit's brand components in Canva so their marketing could be handled in-house and would be easy as possible for whomever created their designs.

project vibe

young and playful, but still professional

specs

logo, submark, favicon, business cards, brand style guide, colors, typography, organization of all assets in canva for the nonprofit's future use

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