nerdy girl success
branding & identity design
Through Taproot, I was chosen to do pro bono branding work for Nerdy Girl Success, an international nonprofit based in Texas that prepares teenage girls to become future leaders by offering career & leadership summits, high school clubs, mentorships, and career prep programs in business, politics, the arts, and more. Their teen advisory board felt their current look was "old and grandmotherly", so I was tasked with giving this brand a complete overhaul.
With a name like "Nerdy Girl", the logo and branding needed to utilize that playful attitude and young vibe. I used the glasses element as a playful icon throughout their branding items. This would make them instantly recognizable and would set the tone for this organization's marketing.
young and playful, but still professional
logo, submark, favicon, business cards, tote bag, brand style guide, colors, typography, organization of all assets in canva for the non-profit's future use